
Better Bookkeeping
for eCommerce Brands.
Make financial insights your secret weapon
for your next level of scale.
Everything you need to optimise financial operations and unlock transparency, all within a single firm.
✅ Sales
✅ Expenses
✅ Reporting
✅ Review Calls
✅ KPI Reporting
✅ Slack Support
✅ Ad Spend Targets
✅ Accounts Payable
✅ Optimised Margins
✅ Accrual Accounting
✅ Bank Reconciliation
✅ 3 Year Financial Plan
✅ Accounts Receivable
✅ Cash Flow Forecasting
✅ Inventory Management
✅ Discount & Shipping Analysis
✅ Cohesive Financial Roadmap
More value for less cost than a full time accounting team
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Data backed
No more decisions made with your gut. Have investor-grade books reviewed by a finance experts.
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Inform strategy
Identify growth opportunities by knowing your numbers beyond ROAS.
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Peace of mind
Knowing that you are on track to reach your goals.
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Save time
Our services cover the full stack of back-office finance functions so you can spend more time on the highest value tasks.
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Predict the future
Get better insights into tomorrow by bridging the gap between marketing & finances.
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Expert advice
Expert accountants who specialise in eCommerce. We understand ads, inventory, and cash flow constraints.
What our clients have to say

"Great to have someone across everything and advising. It's honestly peace of mind that I'm not off track. We can pull some solid business strategy out of the roadmap."
- Sam Condon

"As a digital solopreneur, Michael has been the first accountant that has spoken my language and understands the operating and financial nuances of what's involved in running an online business.'
- Daniel Mamba Odoi
Have questions?
How much does it cost?
All our plans are custom – get in contact to figure out the best plan for your brand.
But I already have an accountant and/or bookkeeper. How are you different?
Traditional accountants and bookkeeprs don't get eCommerce like we do. We actually run our own brand. We understand ads, we understand inventory. we understand the cash flow constraints.
What kind of clients do you typically work with?
We work with only with eCommerce businesses. These are typically sell on Shopify, sometimes Amazon. We love ads. We get it. We also run brands.
How do you communicate with your clients?
We use Slack as our main line of communication to ensure quick and effective communication with our clients. No more waiting weeks for an email response.
How much time am I actually getting for my money?
We take a value-based approach. We ensure that our work is of the highest standards by moving quickly but not rushing.
Have more questions?
Book a free strategy call to learn how we can help you.

Michael Francis 2024. Limited by liability.